LONDON, August 7, 2024 -- Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness.
Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing.
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally, hosting the largest, most robust and prestigious marketing effectiveness awards in the world. Effie provides insights from over 125 markets, in addition to tools and training.
Ascential will also (subject to regulatory approval) embark on a long-term partnership with the not-for-profit organisation, Effie Worldwide, Inc., which will be preserved and transformed into a new global Foundation, The Effie LIONS Foundation, Inc. (“the Foundation”). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. Additionally, the Foundation will provide a home for LIONS' existing not-for-profit initiatives and provide access to some of the LIONS Division digital products, maximising reinvestment in the industry.