“Groceries, Not Guns”, de la ONG Moms Demand Action para pedir que en las cadenas de retailers se prohibiera el acceso con armas de fuego, alcanzó sus objetivos y se llevó el premio principal en los Effie Awards Norteamérica 2016.
La contundente campaña de Moms Demand Action (la pieza que ilustra esta nota alcanza para comprobarlo) se alzó, el jueves por la noche, con el premio mayor en los Effie Awards Norteamérica 2016 justamente porque gracias a ella se logró que varias tiendas estadounidenses prohibieran la portación abierta de armas.
Por otra parte, Procter & Gamble fue el anunciante más premiado por sexto año consecutivo, mientras Ogilvy & Mather resultó la red más eficaz del año. A continuación, la lista completa de ganadores.
Gran Effie
-Groceries not guns, de Grey Canada para Moms Demand Action for Gun Sense in America.
Automotive – Vehicles
-Plata: Lincoln Brand Reinvention, de Hudson Rouge para The Lincoln Motor Company.
-Bronce: The Personal SUV that Goes Beyond Utility, de Team One para Lexus.
Beauty
-Bronce: Pantene Haircast, de Leo Burnett/Arc para Procter & Gamble.
Beverages – Alcohol
-Plata: I Am Rich, de Leo Burnett/Arc para Miller Coors.
-Bronce: Beringer Taste Station, de Twinoaks para Treasury Wine Estates.
Beverages – Non Alcohol
-Plata: Big Problem, Lil’ Solution, de Deutsch LA para Dr. Pepper Snapple Group.
-Bronce: Keep Sweating, de TBWAChiatDay Los Angeles para Gatorade.
-Bronce: Mountain Dew Kickstart Comes Alive, de BBDO New York para PepsiCo.
Brand Experience
-Bronce: #HorseWithHarden, de BBDO New York para Foot Locker.
-Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.
Branded Content
-Plata: The Madden Giferator, de Heat y Grow para EA Sports.
-Bronce: Together, We’ve Got This, de Ogilvy & Mather para Nestlé Infant Nutrition.
-Bronce: #MoreMusic, de Deutsch LA para Target.
Branded Utility
-Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health.
-Bronce: Mobile World Congress, de Ogilvy & Mather para IBM.
Business-To-Bronce:usiness
-Plata: US Open Sessions with James Murphy, de Ogilvy & Mather para IBM.
-Bronce: Run Simple, de BBDO New York para SA.
-Bronce: FDIC Tradeshow, de Partners + Napier para Invista.
Corporate Reputation
-Plata: This is Our Season, de McCann para United States Postal Service
-Plata: Wishes Delivered, de Ogilvy & Mather para UPS.
David vs. Goliath
-Oro: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid.
-Plata: Dairy Done Right, de 72andSunny para Tillamook.
-Plata: The Greatest Interception, de Grey New York para Volvo Cars of North America.
-Bronce: New Balance 4040v3 Claim Your Power, de Arnold Worldwide para New Balance.
Electronics
-Oro: Apple iPhone 6 “World Gallery”, de TBWAMedia Arts Lab y OMD para Apple.
Entretainment & Sports
-Plata: Madden Season, de Heat para EA Sports.
-Bronce: Truth, Lies and Video Games, de twofifteenmccann para Microsoft.
Fashion
-Bronce: Converse, The Chuck Taylor All Star II Launch, de Anomaly y PHD para Converse.
-Bronce: #ImNoAngel, de Laird+Partners para Lane Bryant.
Finance
-Plata: KeyBank – Mission Responsible, de Mithun para KeyBank.
Goodworks – Brands
-Oro: Cigarettes Out. Health In, de BBDO New York para CVS Health.
-Bronce: Listen: Help End Domestic Violence and Sexual Assault, de Grey New York para National Football League.
Goodworks – Non-profit
-Oro: Groceries not guns, de Grey Canada para Moms Demand Action for Gun Sense in America.
-Plata: Love Has No Labels, de R/GA para Ad Council.
-Plata: More than a Costume, de Publicis North America para Doctors of the World USA.
-Bronce: Talking is Teaching: “Talk, Read, Sing”, de Goodby Silverstein & Partners para Bay Area Council - Too Small to Fail.
-Bronce: It’s On Us, de Mekanism para The White House.
Government, Institutional & Recruitment
-Plata: #WhoWillYouHelp, de Leo Burnett Toronto para Ontario Women’s Directoriate.
-Bronce: Educating the Exceptional Squared, de Terri & Sandy para Bridges Academy.
Hispanic
-Bronce: Más que un auto: More than a car, de Conill para Toyota Motor Sales USA.
Home Furnishings & Appliances
-Bronce: Right at Home, de McKinney para Sansung.
-Bronce: Every Day, Care, de DigitasLBi Chicago para Whirlpool.
Home Supplies & Services
-Plata: Kleenex. Someone Needs One, de VSA Partners y Mindshare para Kimberly-Clark.
-Bronce: Have You Gone Noseblind?, de Grey New York para Procter & Gamble.
Influencers
-Plata: Left Swipe Dat, de 72anSunny para trith initiative.
-Bronce: #ShareHumanity, de Ogilvy & Mather para United Nations OCHA.
Insurance
-Plata: Allstate Social Savvy Burglar, de Leo Burnett/Arc para Allstate Insurance Company.
-Bronce: Sorta You Isn’t You, de Leo Burnett/Arc para Esurance.
Internet/Telecom
-Oro: Emily’s Oz, de Goodby Silverstein & Partners para Comcast/XFinity.
-Bronce: Lowe Versus Lowe, de Grey New York para DirecTV.
Leisure & Recreation
-Plata: Farting Fruit Breathe New Life Into Mr. Sketch, de BBH New York para Newell Rubbermaid.
New Product or Service
-Bronce: Save the Bros, de Humanaut para OPrganic Valley.
Office & Delivery
-Bronce: UPS: United Problem Solvers, de Ogilvy & Mather para UPS.
-Bronce: Wishes Delivered, de Ogilvy & Mather para UPS.
Packaged Food
-Oro: Gerber’s Chew University, de Terri & Sandy y Ogilvy & Mather para Gerber.
-Plata: Respect The Bean, de Ogilvy & Mather para Kraft Canada.
-Bronce: Dairy Done Right, de 72andSunny para Tillamook.
Personal Care
-Plata: Always #LikeAGirl – Unstoppable, de Leo Burnett Toronto y Leo Burnett/Arc para Procter & Gamble.
-Bronce: Prepare for the Second Hug, de Ogilvy & Mather para Kimberly-Clark.
Pet Care
-Plata: Home Delights Launch, de BBDO San Francisco para Mars Petcare.
-Plata: Not in the shape they used to be?, de Red Fuse Communications para Hill’s Pet Nutrition.
Renaissance
-Oro: The rebirth of an Iconic Brand, de DigitasLBi Chicago para Whirlpool.
-Plata: Give Extra, Get Extra, de Energy BBDO para Wm. Wrigley Jr. Company
-Bronce: So Much More Than Just a Bath, de BBDO New York para Johson & Johnson.
Restaurants
-Oro: Breakfast Defect from the Routine Republic, de Deutsch LA para Taco Bell.
-Plata: Taco Bell Blackout, de DigitasLBi San Francisco para Taco Bell.
-Bronce: Arby’s Engages Anti-Audience with “Vegetarian Support” program to introduce Brown Sugar Bacon, de Edelman para Arby’s.
-Bronce: Salad Society, de Tribal Worldwide para McDonald’s Canada.
Retail
-Plata: Cigarettes Out. Health In, de BBDO New York para CVS Health.
Seasonal
-Bronce: Mustang Speed Dating, de Team Detroit para Ford.
Single Impact Engagement – Products
-Plata: Lovin’ the Super Bowl, de DDB Chicago para McDonald’s.
-Bronce: BMW i3 Super Bowl: Newfangled Idea, de KBS+ para BMW of North America.
-Bronce: Made in New York, de TBWAChiatDay Los Angeles para Gatorade.
-Bronce: #Unclaimed: The Hunt for a Missing Millionaire, de McCann para New York Lottery.
Single Impact Engagement – Services
-Plata: Allstate Social Savvy Burglar, de Leo Burnett/Arc para Allstate Insurance Company.
-Plata: YWCA #NotOkay, de Juniper ParkTBWA para YWCA Canada.
-Bronce: Left Swipe Dat, de 72anSunny para trith initiative.
Small Budgets – Products
-Plata: #Unclaimed: The Hunt for a Missing Millionaire, de McCann para New York Lottery.
-Bronce: How many infomercials does it take to change a light bulb?, de BBDO New York para GE.
-Bronce: Movement to Mass with “Save the Flavors”, de BBDO San Francisco para Mars Food.
Small Budgets – Services
-Plata: You wouldn’t… so why would you?, de Ogilvy & Mather para FINRA.
-Bronce: DXM Labworks: Test Drive a Dextrobot, de Tribal Worldwide y MediaMonks para Consumer Healthcare Products Association y Partnership for Drug-Free Kids.
Snacks & Desserts
-Bronce: 5 Gum Truth or Dare Challenge, de Energy BBDO para Wm. Wrigley Jr. Company.
Software & Apps
-Bronce: Norton Presents: In Search of the Most Dangerous Town on the Internet, de Grey San Francisco para Norton by Symantec.
Sustained Success – Products
-Oro: Old Spice: The Scent of Success, de Wieden+JKennedy para Procter & Gamble.
-Plata: Domino’s – The Pizza Company Turnaround, de CP+B para Domino’s.
-Plata: A ‘Love’ Story, de Carmichael Lynch para Subaru of America.
-Bronce: You’re Not You When You’re Hungry, de BBDO New York para Mars Chocolate North America.
Sustained Success – Services
-Oro: Geico: 20 Years in the Making, de The Martin Agency para Geico.
-Plata: Pure Michigan, de McCann Erickson Detroit para Michigan Economic Development Corporation.
-Bronce: Mayhem is Everywhere, de Leo Burnett/Arc para Allstate Insurance Company.
Transportation
-Plata: Air on the Side of Humanity, de MullenLowe US para JetBlue Airways.
-Bronce: Nonstop Love, de GSD&M para Southwest Airlines.
Travel & Tourism
-Bronce: Never a Stranger, de TBWAChiatDay Los Angeles y Starcom para Airbnb.
-Bronce: Visit Idaho 18 Summers, de Drake Cooper para Idaho Tourism.
Youth Marketing – Teens & Young Adults
-Oro: Finish It, de 72andSunny para Truth Initiative.
-Plata: Free Killer Tan, de Area 23 para Mollie’s Fund.
-Bronce: 5 Gum Truth or Dare Challenge, de Energy BBDO para Wm. Wrigley Jr. Company.
-Bronce: Madden Season, de Heat para EA Sports.
THE HEALTH EFFIES
Disease Awareness & Education: Advocacy
-Oro: Free Killer Tan, de Area 23 para Mollie’s Fund.
-Oro: Finish it, de 72andSunny para Truth Initiative.
-Plata: Wake up, de Duncan/Channon para California Department of Public Health – Tobacco Control Program.
-Bronce: DXM Labwork’s Test Drive a Dextrobot, de Tribal WW y MediaMonks para Consumer Healthcare Products Association Partnership for Drug-Free Kids.
Healthcare – OTC
-Oro: In Support of New Moms, de Publicis North America para Abbott Nutrition.
-Plata: Guys With Hair Get It, de BBDO New York para Johnson & Johnson.
-Bronce: Let’s End This, de para McCann para RB J3.
-Bronce: #HowWeFamily, de JWT para McNeil Consumer Healthcare.
Healthcare – RX – Consumer/DTC
-Plata: Getting this ONE done, de Y&R New York para Pfizer Inc.
Healtcare Services
-Plata: The 11 Initiative, de Ogilvy & Mather y Wunderman Health para Aetna Life Insurance.
-Bronce: The MSSNG Project, de BBDO New York para Autism Speaks.
-Bronce: Turning a Drugstore into a Health Leader, de BBDO New York para CVS Health.
THE MEDIA EFFIES
Media Idea
-Oro: From Advertiser to Publisher: How Smirnoff embraced social publishing to win the flavored vodka recipe game, de 72andSunny para Diageo North America.
-Oro: Not there, de Droga5 paraThe Clinton Foundation.
-Plata: #SpeakBeautiful, de Mindshare para Unilever.
-Bronce: #MoreMusic, de Deutsch LA para Target.
Media Innovation – New Channel Creation
-Oro: The Madden Giferator, de Heat y Grow para EA Sports.
Programmatic
-Plata: Apartments.com Programmatic, de RPA para CoStar Group.
-Bronce: Serving What’s Trending, de Starcom para The Kraft Heinz Company.
Single Media Company Activation
-Plata: Night at the Conan Studio, de Starcom para Airbnb.
GLOBAL EFFIES
Electronics
-Oro: iPhone World Gallery, de TBWAMedia Arts Lab para Apple.
Fast Moving Consumer Good (FMCG)
-Bronce: The world goes Noseblind, de Grey NY para Procter & Gamble.
Transportation, Travel & Tourism
-Plata: Never a stranger, de TBWAChiatDayy Starcom para Airbnb.
POSITIVE CHANGE EFFIES
Norteamérica
-Plata: At home with Ra, de Arnold WW para SolarCity.
APAC
-Bronce: The We Compost Weekend, de DDB New Zealand para We Compost.