- Effie Worldwide
Winners of the APAC Effie Awards 2017 were announced at the Awards Gala last Friday at Four Seasons Hotel Singapore, celebrating Asia Pacific’s most effective marketing campaigns. Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won 3 Golds and 1 Silver. Four Special Awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. Running behind were Colenso BBDO and MullenLowe Lintas Group.
On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position, respectively.